Herbert Richard Axelrod (b. June 7, 1927 in Bayonne, New Jersey) is a tropical fish expert, publisher of pet books, and entrepreneur. While in Korea he wrote his book The Handbook of Tropical Aquarium Fishes. After returning from Korea, Axelrod earned a Ph.D. at New York University and started the magazine Tropical Fish Hobbyist. He wrote many other books on tropical fish and founded a publishing firm, TFH Publications (named for the magazine) that became the largest publisher of pet books in the world. TFH Publications was headquartered first in Jersey City, New Jersey, then in Neptune, New Jersey.